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This webinar takes a deep dive into stakeholder interests and motivation and the challenges to communicating with different stakeholder groups. We will focus on how to strategically communicate the impact of library services and resources to a variety of stakeholder groups.

Learning Objectives
Attendees will learn how to use stakeholder mapping and targeted activities to assess the needs and priorities of different stakeholder groups, as well as how to use storytelling frameworks to create meaningful stakeholder communications.

Presenters: Amanda Johnson and Lauren Clossey are the owners of Alliance Research and Training, LLC. Amanda Johnson started her journey in libraries 12 years ago and has since worked in academic, public, and state government environments. Lauren Clossey has worked in libraries for 17 years in academic, public, and school libraries. Together, Amanda and Lauren have developed trainings for the Association for Rural and Small Libraries, Public Library Association, Niche Academy, The People Connect Institute, New Jersey State Library, Tennessee State Library and Archives, Georgia Public Library Services, and more.

Free to RRLC & ESLN Members. This webinar will be held on Zoom Webinar; registration is required.

All attendees will receive a certificate of attendance for 1 hour of CE credit. This webinar will be recorded; you must be registered in order to receive the recording. All registrants will receive a copy of the recording within 1 month of the webinar.

We are committed to offering inclusive, diverse, and equitable services to all of our members. To request specific accommodations, please contact RRLC at least five business days ahead of the program you’d like accommodations for.

RRLC Registration & Program Attendance Policies

If you have any questions, please contact Tina Broomfield.

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